Free tools for link building buyers
Built for the side of the table that is spending the money. Neither of the interactive tools asks for an email before showing you the result.
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What a retainer should cost you, from published market bands rather than a sales call. Three inputs, a defensible range, and the working shown underneath.
Uses rates from Ahrefs, BuzzStream and Siege Media, adjusted for customer lifetime value.
Price a retainer -
Eight questions on your pages, budget, horizon and who owns quality. It will tell you plainly if the answer is that you should not be buying links this quarter.
Two answers act as hard stops regardless of the rest — both are situations no agency can fix.
Take the assessment -
The seven contract clauses and eleven questions on one printable page, with a scoring column for each agency you speak to.
Sent by email so you can print it. The rest of the site is not gated.
Get the checklist
Or go straight to the comparison
Twelve agencies on published price, minimum commitment, model and link type.