Top link building agencies, compared on what they publish

What this list covers, and what it does not

This page covers link building agencies across the market generally — dedicated link firms, digital PR shops and full-service agencies with a named link building line. Inclusion requires that the agency works on links as a distinct service and that its details can be sourced publicly.

If you are specifically buying for a B2B software product, the SaaS-restricted version of this comparison is more useful: best SaaS link building agency applies a narrower inclusion rule and covers what changes when your money pages are comparison and alternatives pages.

No agency paid to appear here, and none can pay to be removed or repositioned. We publish no scores or star ratings — see the methodology for why, and for what would get an entry corrected or dropped.

The full comparison

Generalists and digital PR specialists

These 8 work across categories rather than concentrating on software. Several are digital PR firms where links are the by-product of press coverage rather than the direct purchase — a genuinely different product, and usually a better one for authority, though less predictable month to month.

• Digital Olympus — Outreach-led link building with a high engagement floor. Pricing: $500–$900 per link.
• Digitaloft — Digital PR agency building editorial links through press campaigns. Pricing not published.
• Dofollow — Monthly retainer link building. Pricing: From $4,000/month for 4–5 links.
• Editorial.Link — Editorial backlinks priced per link with no contract minimum. Pricing: $350 per link · $1,750 for 5 · $6,000 for 20.
• Jolly SEO — Journalist outreach — links earned by supplying expert quotes. Pricing not published.
• Page One Power — Long-running dedicated link building firm. Pricing not published.
• Searchbloom — SMB digital marketing agency with link building among its services. Pricing not published.
• Siege Media — Content-led link earning plus digital PR. Pricing not published.

SaaS specialists

These concentrate on software companies, which mainly buys you shorter onboarding and publishers who already cover your category.

• Growfusely — SaaS content marketing and digital PR. Pricing not published.
• saaslinkbuilder — SaaS-to-SaaS placements optimised for both Google and AI answer visibility. Pricing not published.
• Skale — SaaS SEO with link building as one workstream. Pricing not published.
• uSERP — Authority-focused link building for funded and enterprise SaaS. Pricing: $500–$1,000 per link · programmes $5,500–$15,000/month.

Specialist or generalist?

The trade is narrower expertise against broader reach, and the right answer depends mostly on how contested your category is.

• Choose a specialist if your category is competitive, regulated, or technical enough that explaining it consumes the first month. You are paying for publisher relationships in your vertical and for not having to educate an account manager.
• Choose a generalist if you mainly need volume at a sane rate and your category is not unusual. Broader publisher reach often means better prices, and category knowledge matters less when the placements are straightforward.
• Choose a digital PR firm if you have a dataset, a survey, or a genuinely contrarian view worth pitching. They earn the strongest links and the strongest AI-answer citations, but volume is unpredictable and campaigns sometimes land nothing — settle the make-good before signing.

What the market charges

Rates are broadly consistent across specialists and generalists. What varies is what is bundled into the number.

Before any call, work out what your budget buys at these rates using the cost calculator, then take the eleven questions into the conversation so the answers you get back are comparable.

Questions